The principles of design will help you carefully plan and organize the elements of art so that you keep the interest and command attention. This is sometimes called visual impact. In each work of art, there is a process of reflection for the layout and use of the elements of the design. The artist, who works with the principles of good composition, will create a more interesting piece; it is arranged to show a pleasant rhythm and movement. The center of interest will be strong and the viewer will not look away, but they will be drawn into the work. A good knowledge of composition is essential to the production of good works of art. Some artists bend or ignore these rules and experiment with them different forms of expression. The next page examines the important principles of composition. Color is the result of light, which is reflected from an object to our eyes.  The color that our eyes perceive is determined by the pigment of the object itself.  Color theory and color wheel are often mentioned when studying color combinations in visual design.  Colour is often seen as an important element of design, as it is a universal language that represents the countless possibilities of visual communication.
 A product of satisfactory design is often accompanied by an assortment of colors. Over time, color design tools have been developed to make color harmonization easier for designers.  Visual design elements and principles describe basic ideas about the practice of visual design. A shape is defined as a two-dimensional area that detaches from the space next to or around it because of a defined or implied boundary or because of differences in value, color or texture.  Shapes are recognizable objects and shapes and are generally composed of other design elements.  Scale and proportion are incremental. Works of art do not always rely on large size differences to achieve a strong visual impact. Michelangelo`s sculptural masterpiece Pieta of 1499 (below) is a good example. Here, Mary kisses her dead son, the two figures form a stable triangular composition. Michelangelo trains Mary on a scale a little larger than the dead Christ to give more meaning to the central figure, both visually and psychologically. The first way to think about a principle is that it is something that can be done repeatedly and reliably with elements to create some kind of visual effect in a composition.
The traditional art of Australian Aboriginal culture uses repetition and motifs almost exclusively as decoration and to give symbolic images. The coolamon, or cashier below, is painted in tree bark and with stylized patterns of colorful dots that have trails, landscapes or animals. You can see how fairly simple patterns create rhythmic waves on the work surface. The design on this particular piece indicates that it was probably used for the ceremony. In the “Other Worlds” module, we will take a closer look at Aboriginal works. Planning a coherent and similar design is an important aspect of a designer`s work to make the centre of gravity visible. Too much resemblance is boring, but without resemblance, the important elements will not exist and an image without contrast is without incident, so the key is to find the balance between similarity and contrast.  A good design contains elements that guide the reader in the order of meaning of each element.